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David Sammel
Rebrand
A design agency rooted in sport
We are experts in sports branding and design at grassroots level. We help governing bodies, clubs, influential figures, charities and other sports-focused organisations to embrace the positive impact of effective design, grow their reputation and make meaningful connections with their audience.

Queen's Club Foundation
Celebrating 10 Years of QCF

Tennis Australia
Digital skills for Australian coaches

Candy Reid
A digital home for a broadcasting legend


Surrey Tennis
Design and digital strategy for an unmissable event

Cheam Tennis
Rebranding a historic club

Tennis Wales
Bringing a strategy to life

Clubspark
Social media strategy for a software giant


Celebrating Grassroots Tennis in Surrey – STQ Edition #7
It’s always a pleasure to work on the Surrey Tennis Quarterly, and the latest edition - our seventh - is packed with stories that remind us why grassroots sport matters so much.
From title-winning County Cup teams and a special visit from Sir Andy Murray, to standout performances at Wimbledon, this edition showcases the determination, skill, and spirit that run through Surrey’s tennis community. There are features on inspiring players, inclusive programmes, and behind-the-


A Historic Week for Surrey Tennis - Captured Through the Lens
What a week it’s been for everyone involved with Surrey Tennis. This year’s County Week delivered not only historic results on court, but also some truly unforgettable moments and we’re proud to have captured so many of them through the lens.
From early morning warm-ups to final match point celebrations, our cameras were there to tell the story. And what a story it was.


Reimagining a Legend in Tennis: The David Sammel Brand Refresh
At Wood & Ham, we love working with individuals and organisations who are making a real impact and David Sammel is exactly that. With decades of experience on the professional tennis tour as a coach, consultant and mentor, David has built a brand around expertise, straight-talking insight, and a deep understanding of performance at the highest level.


On Court in La Manga: A High-Performance Camp with Dante Active
Set against the stunning backdrop of Spain’s south-east coast, the camp brought together a group of passionate young players from Radley College for an intensive schedule of world-class coaching. With Grand Slam-winning coaches leading the sessions, the level of insight and attention each athlete received was something truly special.


A Year of Impact: Celebrating the QCF’s 2023–24 Achievements
It’s been another phenomenal year for The Queen’s Club Foundation, and we were proud to help bring their annual report to life in a visual, accessible format for stakeholders, supporters and the wider community.


Wood & Ham // Design Drop Vol.01 // Padel
A creative concept exploring identity, purpose and visual energy in the world of padel. Purely fiction. No brief. Just curiosity.
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