At Wood & Ham, we always enjoy using design to support meaningful initiatives in sport, which is why we were thrilled to collaborate once again with The Queen’s Club Foundation (QCF) to develop two brand identities for exciting new initiatives launching this year.
The Queen’s Club Foundation is a forward-thinking charity dedicated to breaking down barriers to participation in racket sports. They provide funding and support for community-led initiatives that help underrepresented groups access tennis, squash, and padel. Through their work, they champion inclusivity, promote diversity, and create life-changing opportunities for players of all ages and backgrounds. We are very proud to have partnered with the QCF for a number of years now!
Empowering Women and Girls in Sport
Women & Girls is a key area of focus for the QCF and in 2025, they have a number of exciting events taking place:
An International Women’s Day Celebration Event at The Queen’s Club, marking the 125th anniversary of International Women’s Day in the UK. This event, in collaboration with the WTA and LTA, will highlight the contributions of inspiring female leaders in British tennis.
A Schools Activation Programme to encourage more girls to participate in sport.
A Women in Leadership Day, bringing together organisations and individuals to discuss pathways for female advancement in the industry.
For this initiative, we wanted the brand identity to convey empowerment, strength, and connection. As the events involve partners of all sizes, organisations large and small, the identity needed to be adaptable and inclusive, ensuring that stakeholders from all backgrounds could relate to and engage with it. The identity would also appear on a variety of assets from social media graphics to on-site signage, so legibility was a ket factor when creating.
The Inclusive Player Pathway (IPP)
The Inclusive Player Pathway (IPP) is designed to support children with disabilities who play tennis, particularly those from QCF outreach programmes and the Hammersmith & Fulham Local Authority.
To reflect the IPP’s mission of freedom, movement, and opportunity, we developed a fun, fresh, and vibrant brand identity. The design captures a sense of energy and inclusivity, ensuring that young players with disabilities feel encouraged and excited to engage with tennis.
Looking Forward
We are excited to see these identities roll out throughout the year and look forward to watching these initiatives make a lasting impact on the tennis community. It has been an absolute pleasure to collaborate with the Queen’s Club Foundation once again, a charity that continues to push the boundaries in creating inclusive opportunities for all.