In today’s digital world, having a great tennis programme, new courts or great social events aren't enough—you need to ensure people can find you, connect with you, and choose your club or coaching business over others. Whether you’re a grassroots club, an independent coach, or a larger tennis venue, marketing is essential for attracting new players, keeping existing members engaged, and securing sponsorships.
That’s why we created the Marketing for Tennis guide—a free resource packed with practical, actionable strategies to help tennis organisations grow.
“Many clubs and coaches struggle with marketing because they don’t know where to start or feel like they don’t have the time. This guide is designed to make marketing simple, with easy-to-follow steps that any club can implement—without needing a big budget.” – Lewis, Wood & Ham Co-Founder
What’s Inside the Guide
This guide is designed for clubs and coaches at every level, whether you’re new to marketing or looking to refine your strategy. It focuses on free and low-cost strategies that make a real impact.
Setting Your Strategy
Before diving into marketing, it’s crucial to have a clear plan and direction. We’ll help you:
Define SMART goals to focus your efforts
Identify your target audience—whether that’s juniors, social players, or competitive athletes
Create a marketing plan that works for your club’s size and resources
Building Your Online Presence
Your website and Google search rankings play a huge role in attracting new players. We’ll cover:
The SEO basics that help your club or coaching business get found online
How to ensure your website is mobile-friendly and conversion-focused
The power of social proof, including testimonials and reviews, to build trust
Content Marketing and Social Media
Social media is one of the best free marketing tools for tennis clubs. This guide will help you:
Create engaging social media content that attracts new players
Use platforms like Instagram, Facebook, and LinkedIn effectively
Build a content calendar to keep your audience engaged year-round
Community Engagement and Sponsorships
Getting involved in your local community can increase membership and attract sponsors. Learn how to:
Partner with schools, businesses, and local organisations to promote your club
Host events and open days that bring new players through your doors
Secure sponsorship deals that support your club financially
Tracking Success and Improving Results
Marketing is only effective if you can track what’s working. This guide includes:
The key metrics every club should track—like website traffic and engagement
Simple ways to adjust your strategy based on data
A step-by-step method to measure ROI without overcomplicating things
Why This Guide Matters
We understand most tennis clubs and coaching businesses don’t have huge marketing budgets. That’s why this guide focuses on cost-effective, free strategies that deliver real results.
Ready to Level Up Your Marketing? Download the Guide Now
This free guide is available to download today:
Let’s grow the game together.
