Led by Doctor Seabury, Seabury Performance specialises in helping athletes to realise their potential through mental performance training. Seabury Performance needed their brand identity to not only appeal to the next generation of young athletes, but also feel at home in what is a centuries old industry. We developed an identity that put impactful typography at the forefront of the brand, supported by an eye-catching monochromatic colour palette and black and white photography style.